Analytics5 min read
What finance wants from your analytics
Product teams and finance teams often measure the same business and reach different conclusions. Closing that gap starts with reconciliation.
MMara EllisonHead of Product
Two truths, one business
Product counts events. Finance counts recognised revenue. Both are correct, and the difference between them is where most cross-team arguments live.
Reconcile monthly, not annually
Put the product number and the finance number side by side every month and explain the delta. The explanation is usually short and always useful.
Agree on the cut-off
Timezones, refunds, and trial conversions all shift a number across a period boundary. Write the rules down once and apply them everywhere.
Share the definitions, not just the charts
Finance does not need access to every dashboard. It needs to know exactly how the headline number was produced, and to be told before that changes.
